Certificate Course - Institute of Digital Marketing

Digital Marketing Certificate Course

The Certificate course in Digital Marketing course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

What can you expect?

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s/ business/ profession’s Digital Marketing and brand-building efforts.

Introduction to Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Blogging
Email Marketing
Social Media Marketing
Social Media Optimization
Social media Analytics
Google Analytics Overview
Video Marketing
Inbound Marketing

People who wants to be called as experts in the field of Digital Marketing.
People always looking to upgrade their skills to have an advantage in competitive world
People looking to get better paying opportunities in market
People who believe in investing on themselves
People who wants to standout in the crowed

Are you the one? Join Now

Lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

Key Concepts of Digital Marketing
Traditional v. Digital Marketing
The Opportunity of Digital Marketing
Characteristics of Digital Marketing
Implications of Digital Marketing
Market Research v. Market Reality
Understanding your online marketplace – tools and analysis techniques
Setting goals for digital marketing
Competitive online strategies
Success factors for deploying digital tools: Search engine marketing, SEO, Pay Per Click, Social Media, Online PR, Affiliate marketing and Email marketing
Website and content strategy to create a compelling online value proposition