Digital Advertising & Marketing

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Course Description

Course Price is: $

Course Details

This course consists of 24 sessions of 3 hours each. Sessions will cover the following subjects:
  • The Indian Digital Ecosystem
  • Tools for Consumer Insights
  • Display Advertising
  • Search Advertising
  • Social Media Advertising
  • Mobile Advertising
  • Advertising with Video
  • Creative Strategy
  • Media Strategy
  • Cross-Platform Strategy
  • Execution of Digital Campaigns
  • Evaluating Campaign Performance – Creative and Digital
  • Partnerships
  • Advertising and the Internet of Things
  • Big Data
This course will be taught using activity-based learning. Learning activities will be supplemented by mini-lectures and field trips. Kindly note: This course is designed for working professionals with a minimum of 2 years of relevant industry experience either as an advertiser or in an advertising agency.
social networking, facebook, twitter, instagram, snapchat, linkedin, career

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