Retail Management

Retail Management

Course Description

Course Price is: $

Course Details

This course consists of 24 sessions of 3 hours each. Sessions will cover the following subjects: 
  • The Role of Retailing in the Indian Economy
  • Choosing a Category
  • Choosing a Target Market
  • Choosing a Location
  • Retail Buying
  • Inventory Management
  • Merchandising and Display
  • Trade Promotion
  • In-Store Promotion and Signage
  • Creating the Right Customer Experience
  • Personnel Management in Retail
  • Security and Theft Prevention
  • Retailing Online
  • Franchising
  • Advertising
  • Financial Management in Retail
This course will be taught using activity-based learning. Students will write, design, draw, generate reports, and evaluate actual retail businesses. Activities will include field trips. Individual learning activities will be supplemented by mini-lectures and by interactions with experts from the NGO sector.

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