Conversion rate optimization (CRO) is the art and science of persuading your site visitors to take actions that benefit you, by making a purchase, offering a donation, or committing to some positive future action using a wide variety of techniques, including persuasive copywriting and credibility-based web design, to convert prospects into buyers.

By planning, designing, and optimizing your website to persuade, you can ensure that it will act as a more efficient sales tool.

  • An increase in sales, revenues, and profits
  • The generation of more leads for your sales team
  • Boosting “opt-ins” to build your email list
  • Reduction of customer acquisition costs
  • More page views for advertising
  • Engagement of more users
  • A permanent improvement to conversion rates
  • Design
  • logo and USP/slogan
  • Intuitive navigation
  • Contact information form
  • Chat
  • The use of personas
  • Persuasive, benefit-oriented copy and headlines (reflect keywords in PPC ads)
  • response times for browsers and queries
  • primary and secondary calls to action
  • engagement devices
  • product or service images—Videos
  • Testimonials, credibility builders (e-seals), and risk reversers (100% guarantee)
  • presentation
  • Privacy policy

1 Months Full Time (Approx. 100 Hrs.)
2 Months Part Time (Evening / Weekend)


Course Evaluation Plan for 100 Credits.

  • Class Room Participation / Team Work / Presentation - 20 Credits.
  • Tests & Assignments - 40 Credits.
  • Online Project Execution - 40 Credits.

Criteria of performance for IDM Certification

  • If >80% of Credits - Certification with Distinction Grades.
  • If 60% - 80% of Credits - Certification with Passing Grades.
  • If <60% of Credits - Participation Certification.

* The grading of the credits will be completely at the discretion of the faculty.

Only for professionals who have min 1 year of execution of projects in the area of Digital Marketing

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