E-Commerce

Conversion rate optimization (CRO) is the art and science of persuading your site visitors to take actions that benefit you, by making a purchase, offering a donation, or committing to some positive future action using a wide variety of techniques, including persuasive copywriting and credibility-based web design, to convert prospects into buyers.

By planning, designing, and optimizing your website to persuade, you can ensure that it will act as a more efficient sales tool.

FREE ONLINE LEARNING

JOIN OUR INSTITUTION WORKSHOP

JOIN OUR CORPORATE WORKSHOP

An increase in sales, revenues, and profits
The generation of more leads for your sales team
Boosting “opt-ins” to build your email list
Reduction of customer acquisition costs
More page views for advertising
Engagement of more users
A permanent improvement to conversion rates

Design
logo and USP/slogan
Intuitive navigation
Contact information form
Chat
The use of personas
Persuasive, benefit-oriented copy and headlines (reflect keywords in PPC ads)
response times for browsers and queries
primary and secondary calls to action
engagement devices
product or service images—Videos
Testimonials, credibility builders (e-seals), and risk reversers (100% guarantee)
presentation
Privacy policy