SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine result. It is the practice of marketing a business using paid advertisements that appear on search engine results pages. Customers search the keywords on Google which looking for products or services. Which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
SEM adjusts website content to achieve a higher ranking in search engine results pages to enhance pay per click listings.
SEM’s greatest strength is that it offers advertisers the opportunity to put their ads in front of customers who are ready to make a purchase. It is so effective and powerful way to grow our business.
SEM is different because businesses don’t pay Google for traffic and clicks. They earn a free spot in the search results by having the most relevant content for a given keyword search.